Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

By means of all of the previous year’s lockdowns, location closures and other social distancing measures that governments have enacted and men and women have adopted to gradual the distribute of COVID-19, shopping — and exclusively e-commerce — has remained a consistent and vastly crucial support. It’s not just some thing that we experienced to do it’s been an critical lifeline for numerous of us at a time when so small else has felt normal. Nowadays, 1 of the startups that saw a big elevate in its service as a outcome of that pattern is saying a significant fundraise to fuel its expansion.

Wallapop, a virtual marketplace based mostly out of Barcelona, Spain that allows individuals resell their utilized objects, or promote objects like crafts that they make on their own, has lifted €157 million ($191 million at recent charges), money that it will use to carry on increasing the infrastructure that underpins its support, so that it can expand the quantity of people that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a important leap on the $570 million pricetag resources close to the business gave us in 2016.

The funding is being led by Korelya Cash, a French VC fund backed by Korea’s Naver, with Accel, Perception Associates, 14W, GP Bullhound and Northzone — all preceding backers of Wallapop — also collaborating.

The business presently has fifteen million end users — about 50 percent of Spain’s net inhabitants, CEO Rob Cassedy pointed out to us in an interview earlier today — and it has preserved a decent No. 4 position amongst Spain’s shopping apps, according to figures from App Annie.

The startup has also just lately been developing out transport services, called Envios, to support individuals get the things they are promoting to consumers, which has expanded the assortment from local income to these that can be created across the nation. About twenty% of merchandise go via Envios now, Cassedy explained, and the strategy is to carry on doubling down on that and relevant solutions.


Naver by itself is a strong player in e-commerce and applications — it is the firm behind Asian messaging big Line, among other electronic houses — and so this is in element a strategic investment. Wallapop will be leaning on Naver and its technological innovation in its own R&D, and on Naver’s facet it will give the company a foothold in the European market at a time when it has been sharpening its approach in e-commerce.

The funding is an exciting change for a organization that has witnessed some noteworthy fits and begins.

Established in 2013 in Spain, it quickly shot to the top of the charts in a market place that has historically been slow to embrace e-commerce over a lot more conventional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as part of a greater technique to crack the U.S. marketplace with more money in tow.

But by 2018, that plan was shelved, with Wallapop quietly marketing its stake in the LetGo venture for $189 million. (LetGo elevated $five hundred million far more on its possess around that time, but its destiny was not to continue to be unbiased: it was ultimately acquired by yet another competitor in the virtual classifieds place, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the final two a long time concentrated mostly on increasing in Spain rather than running following company additional afield, and instead of developing the range of products that it may offer on its platform — it doesn’t offer foods, nor function with suppliers in an Amazon-design market play, nor does it have plans to do anything like go into online video or offering other kinds of digital services — it has honed in specifically on striving to increase the knowledge that it does offer to end users.

“I put in twelve a long time at eBay and observed the transition it produced to new products from utilised items,” explained Cassedy. “Let’s just say it was not the path I believed we should consider for Wallapop. We are laser-concentrated on distinctive products, with the extensive majority of that secondhand with some artisan items. It is really various from large box.”

It may mean that the company has not ballooned and boomed in the way that so a lot of startups may, especially individuals fueled by hundreds of tens of millions in investment decision and buzz — some of which pays off spectacularly, and some of which cataclysmically does not. But it has intended a continual presence in the industry, a single possibly constructed on a a lot more strong identity.

Wallapop’s development in the earlier year is the end result of some certain trends in the marketplace that ended up in portion fueled by the COVID-19 pandemic. All of them have helped build up a profile for the organization as a kind of upscale, digital vehicle boot sale or flea market place.

Individuals spending much more time in their residences have been centered on clearing out area and obtaining rid of things. Other folks are eager to get new things now that they are paying more time at home, but want to spend significantly less on them, possibly simply because they are going through employment or other economic uncertainty. Nevertheless other people have found by themselves out of operate, or receiving less perform, and are turning to getting to be business owners and generating their own products to offer in a more grassroots way.

In all of individuals situations, there has been a thrust for more sustainability, with people placing less squander into the planet by recycling and upcycling goods alternatively.

At the same time, Fb has not truly manufactured massive inroads in the place with its Marketplace, and Amazon has also not appeared as a risk to Wallapop, Cassedy noted.

arizona classifieds listings of these have experienced a large effect on Wallapop’s company, but it wasn’t always this way. Cassedy stated that the very first lockdown in Spain noticed business plummet, as men and women faced significant limitations on their actions, unable to depart their residences apart from for the most crucial obligations like getting meals or obtaining themselves to the clinic.

“It was a roller coaster for us,” he mentioned.

“We entered the year with amazing momentum, quite robust.” But he observed that the fall began in March, when “not only did it grow to be not alright to depart the home and trade regionally but the post office stopped delivering parcels. Our business went off a cliff in March and April.”

Then when the constraints ended up lifted in May, items started out to bounce again a lot more than at any time before, virtually right away, he mentioned.

“The economic uncertainty caused people to look for out far more benefit, much better offers, investing less money, and indeed they ended up clearing out closets,” he said. “We saw quantities bounce back again forty-fifty% development calendar year-on-calendar year in June.”

The big concern was regardless of whether that growth was a blip or there to say. He said it has ongoing into 2021 so significantly. “It’s a validation of what we see as prolonged-phrase tendencies driving the company.”

Naver has created a huge organization out of maintaining strong regional concentrate in its items up to now, so in a way you could see it carry on that while still expanding, by investing in an additional strong regional participant. Despite the fact that it appears Wallapop has a web site in the U.K., it is not something that it has pushed considerably as a enterprise.

“The global demand from customers for C2C and resale platforms is increasing with renewed dedication in sustainable consumption, specially by youthful millennials and Gen Z,” noted Seong-sook Han, CEO of Naver Corp., in a statement. “We agree with Wallapop’s philosophy of acutely aware usage and are enthused to support their development with our technology and create global synergies.”

I’ll also add that it is heartening, as a consumer, to see priorities like sustainability currently being offered thing to consider, as well. Ideally it’s not just lip services but a legitimate recognition that this is one thing that should be encouraged and backed.

“Our economies are switching towards a more sustainable improvement product following investing in Vestiaire Collective previous yr, wallapop is Korelya’s second investment decision in the circular financial system, although COVID-19 is only strengthening that craze. It is Korelya’s mission to back tomorrow’s European tech champions and we feel that Naver has a verified tech and product edge that will support the company fortify its leading placement in Europe,” additional Fleur Pellerin, CEO of Korelya Money.