Spain’s Wallapop raises $191M at an $840M valuation for its classifieds market

Via all of the previous year’s lockdowns, location closures and other social distancing measures that governments have enacted and people have adopted to slow the distribute of COVID-19, purchasing — and especially e-commerce — has remained a regular and vastly essential services. It is not just one thing that we had to do it’s been an crucial lifeline for many of us at a time when so minor else has felt regular. Today, one particular of the startups that observed a massive elevate in its services as a outcome of that pattern is asserting a significant fundraise to gasoline its development.

Wallapop, a virtual marketplace dependent out of Barcelona, Spain that allows folks resell their employed things, or market things like crafts that they make by themselves, has lifted €157 million ($191 million at present charges), funds that it will use to proceed developing the infrastructure that underpins its service, so that it can grow the variety of men and women that use it.

Wallapop has verified that the funding is coming at a valuation of €690 million ($840 million) — a significant leap on the $570 million pricetag sources shut to the firm gave us in 2016.

The funding is currently being led by Korelya Money, a French VC fund backed by Korea’s Naver, with Accel, Insight Companions, 14W, GP Bullhound and Northzone — all preceding backers of Wallapop — also collaborating.

The firm currently has fifteen million customers — about 50 percent of Spain’s internet population, CEO Rob Cassedy pointed out to us in an job interview before right now — and it has managed a respectable No. four ranking among Spain’s buying apps, according to figures from Application Annie.

The startup has also recently been building out delivery companies, referred to as Envios, to assist individuals get the items they are offering to customers, which has expanded the selection from regional revenue to these that can be made throughout the region. About twenty% of merchandise go by way of Envios now, Cassedy mentioned, and the prepare is to continue doubling down on that and related solutions.

Naver itself is a strong player in e-commerce and applications — it is the firm behind Asian messaging big Line, among other digital properties — and so this is in part a strategic investment. Wallapop will be leaning on Naver and its engineering in its personal R&D, and on Naver’s facet it will give the organization a foothold in the European market at a time when it has been sharpening its method in e-commerce.

The funding is an exciting switch for a organization that has noticed some noteworthy matches and begins.

Launched in 2013 in Spain, it rapidly shot to the best of the charts in a market place that has historically been gradual to embrace e-commerce more than more conventional brick-and-mortar retail.


By 2016, Wallapop was merging with a rival, LetGo, as element of a larger strategy to crack the U.S. industry with much more money in tow.

But by 2018, that strategy was shelved, with Wallapop quietly marketing its stake in the LetGo venture for $189 million. (LetGo elevated $500 million much more on its very own around that time, but its fate was not to stay impartial: it was ultimately acquired by yet another competitor in the virtual classifieds space, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the very last two many years targeted mainly on developing in Spain fairly than managing following enterprise more afield, and as an alternative of expanding the assortment of items that it may sell on its platform — it does not sell foods, nor work with retailers in an Amazon-design marketplace engage in, nor does it have programs to do anything at all like shift into movie or offering other varieties of electronic companies — it has honed in specifically on attempting to boost the knowledge that it does offer to customers.

“I put in 12 many years at eBay and noticed the transition it produced to new goods from employed merchandise,” mentioned Cassedy. “Let’s just say it wasn’t the path I imagined we ought to just take for Wallapop. We are laser-targeted on special items, with the vast greater part of that secondhand with some artisan merchandise. It is really diverse from big box.”

It might suggest that the company has not ballooned and boomed in the way that so many startups may, particularly these fueled by hundreds of tens of millions in investment and hoopla — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a constant existence in the marketplace, one particular perhaps developed on a much more sound identity.

Wallapop’s development in the earlier year is the consequence of some certain trends in the industry that had been in element fueled by the COVID-19 pandemic. All of them have assisted build up a profile for the company as a kind of upscale, digital automobile boot sale or flea market.

People paying much more time in their properties have been centered on clearing out place and obtaining rid of factors. Other people are keen to purchase new objects now that they are investing much more time at residence, but want to commit considerably less on them, perhaps due to the fact they are facing employment or other economic uncertainty. However other people have located by themselves out of operate, or acquiring significantly less operate, and are turning to turning into business owners and creating their own merchandise to sell in a a lot more grassroots way.

In all of these circumstances, there has been a drive for far more sustainability, with folks placing less waste into the globe by recycling and upcycling items rather.

At the identical time, Facebook has not truly created big inroads in the country with its Marketplace, and Amazon has also not appeared as a menace to Wallapop, Cassedy observed.

All of these have experienced a enormous affect on Wallapop’s business, but it was not always this way. Cassedy stated that the 1st lockdown in Spain noticed organization plummet, as men and women faced severe limitations on their movements, unable to depart their homes other than for the most important responsibilities like getting food or getting themselves to the medical center.

click here was a roller coaster for us,” he mentioned.

“We entered the yr with incredible momentum, quite robust.” But he mentioned that the fall started out in March, when “not only did it grow to be not okay to depart the home and trade locally but the publish business office stopped offering parcels. Our enterprise went off a cliff in March and April.”

Then when the restrictions were lifted in Might, issues started out to bounce back again a lot more than ever ahead of, practically right away, he mentioned.

“The financial uncertainty triggered individuals to find out a lot more worth, far better offers, paying less money, and of course they have been clearing out closets,” he stated. “We saw figures bounce back forty-fifty% development 12 months-on-calendar year in June.”

The big concern was no matter whether that expansion was a blip or there to say. He said it has continued into 2021 so far. “It’s a validation of what we see as long-phrase traits driving the business.”

Naver has produced a huge organization out of maintaining robust regional target in its goods up to now, so in a way you could see it continue that while even now expanding, by investing in one more sturdy regional player. Despite the fact that it looks Wallapop has a web site in the U.K., it is not anything that it has pushed much as a organization.

“The global demand for C2C and resale platforms is developing with renewed commitment in sustainable intake, especially by more youthful millennials and Gen Z,” observed Seong-sook Han, CEO of Naver Corp., in a statement. “We agree with Wallapop’s philosophy of aware use and are enthused to help their progress with our technologies and produce global synergies.”

I’ll also incorporate that it is heartening, as a customer, to see priorities like sustainability being presented thought, way too. Hopefully it’s not just lip service but a real recognition that this is some thing that must be inspired and backed.

“Our economies are switching in direction of a a lot more sustainable advancement model soon after investing in Vestiaire Collective final calendar year, wallapop is Korelya’s second expense in the round financial system, although COVID-19 is only strengthening that development. It is Korelya’s mission to back again tomorrow’s European tech champions and we think that Naver has a established tech and product edge that will assist the organization enhance its top situation in Europe,” additional Fleur Pellerin, CEO of Korelya Funds.