Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a component of Chrysler considering that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its earlier proprietor American Motors Corporation (AMC).
Jeep’s recent merchandise range consists solely of sport utility autos and off-road autos, but has also integrated pickup trucks and roadsters in the past Jeep bumpers returned to the pickup truck industry in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a industry segment the Wagoneer is considered to have created. Jeep sold 1.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s greatest offering brand in the U.S. during the initial half of 2017. In the U.S. alone, in excess of 2400 dealerships hold franchise rights to promote Jeep-branded autos, and if Jeep have been spun off into a separate business, it is estimated to be really worth in between $22 and $33.5 billion—slightly much more than all of FCA (US).
Prior to 1940 the phrase “jeep” had been used as U.S. Army slang for new recruits or autos, but the Globe War II “jeep” that went into manufacturing in 1941 exclusively tied the identify to this light military 4×4, arguably producing them the oldest 4-wheel drive mass-manufacturing autos now known as SUVs. The Jeep grew to become the principal light four-wheel-drive vehicle of the United States Army and the Allies during Globe War II, as nicely as the postwar time period. The phrase grew to become frequent globally in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly practical jeep grew to become the ubiquitous Globe War II 4-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility autos this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the authentic Series I Land Rover. Several Jeep variants serving equivalent military and civilian roles have considering that been made in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever considering that Willys-Overland launched manufacturing of the initial CJ or Civilian Jeep branded models there in 1945. Its replacement, the conceptually steady Jeep Wrangler series, remains in manufacturing considering that 1986. With its sound axles and open leading, the Wrangler has been referred to as the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep models (the CJ-5 and the SJ Wagoneer) appreciated extraordinary 3-decade manufacturing runs of a single physique generation.
In lowercase, the phrase “jeep” continues to be used as a generic phrase for autos inspired by the Jeep that are appropriate for use on rough terrain.